"A New Era in Treating Imaginary Ills"
THE NEW YORK TIMES

"Every doctor recognizes them.
The man who discovers a bruise on his thigh and becomes convinced that it is leukemia. The woman who examines her breasts so frequently that she makes them tender, then decides that the soreness means she has cancer. The man who has suffered from heartburn all his life but after reading about esophageal cancer has no question that he has it."